Spar Austria has taken a new digital approach with the launch of its app by offering customers diverse saving methods including discounts, promotions and vouchers. The platform is data-efficient, requiring only consent to its terms and no personal information such as name, address, or date of birth is required to register.
The service simplifies shopping, optimizes discounts by automatically applying the highest possible discount, taking into account all promotion types and their combinations, and speeds up the checkout process. The app also offers the option of digital invoicing, which drives a reduction in paper usage.
Its core feature is a 25% discount applicable on up to four of the highest priced discount-eligible products in the shopping basket.
“Our new Spar app prioritizes consumer data privacy. We stick to our belief of not needing customer data and avoiding profiling. Instead of asking where users live, they can input up to three of their favorite SPAR stores. This helps us give relevant, regionally valid vouchers, based on their choices”, explained Markus Kaser, Spar Austria Board Member.
Customers can easily register by agreeing to the terms of use and do not need to enter personal data. Once agreed, the user receives a unique Spar code used for recognition. To collect discount coupons, customers only need to register with their email address.
Source : PetrolPlaza.com